McLaren team and OKX jointly release exclusive 'Legend Reborn' livery for Singapore Grand Prix, paying tribute to the MP4 era
The McLaren team, in collaboration with leading on chain technology company and McLaren F1 team's official main partner OKX, has released a limited edition "Legend Reborn" livery design, which will be used for the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The 'Legend Reborn' livery was jointly designed by McLaren and OKX to pay tribute to McLaren's iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 racing cars of all time, showcasing a true spirit of innovation, which is also a trait valued by both brands. This paint design combines elements of the MP4 era with McLaren's iconic papaya orange, paying tribute to the team's glorious history.
Legend Reborn made its debut at an exclusive track event held in Singapore, attended by Haider Rafique, OKX Chief Marketing Officer, Zak Brown, McLaren Racing CEO, as well as McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to the legendary McLaren drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic historical era of the MP4. The cockpit livery incorporates the names of 13 iconic drivers from that era.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, while Legend Reborn takes McLaren's traditions as a springboard, evoking a unique nostalgia that pushes McLaren into the wider racing world.
The Legend Reborn livery continues the Senna tribute livery that was unveiled at the Monaco Grand Prix earlier this year - the McLaren Senna presented by OKX.
McLaren's Chief Marketing Officer Louise McEwen said:
Collaborating with OKX to bring our third custom coating back to Singapore is fantastic. Legend Reborn is an excellent way to celebrate and commemorate our iconic history, bringing together old and new car fans. After this year's Senna event, this livery further reflects our partnership with OKX, and we will continue to provide unique brand stories for global car enthusiasts of both brands.
Haider Rafique, Chief Marketing Officer of OKX, stated:
We, like McLaren, believe in the power of persistence and innovation. This year, we have launched some of our own upgrades, including a comprehensive overhaul of our wallets, which will make it easier for people around the world to access the on chain world. We believe that, like F1, cryptocurrencies can be disrupted by a visionary team that innovates fearlessly and possesses a 'challenger' mentality. Now is a new era that replaces the established hierarchical system, and Legend Reborn encourages us to look back at the past and seek inspiration when planning new routes for the future.
This article is provided by the official and does not represent the position or investment advice of our website. Readers must make their own careful evaluations.
(责任编辑:宏观研究)
-
培训机构在课程安排或者考试方面让学生和家长参与课程辅导学习,按阶段,按形式保证孩子学习成绩提高。...[详细]
-
提供最低价格保证有助于消费者进行消费。...[详细]
-
——网易云音乐用户@BORNSICK 在梁静茹《会过去的》歌曲下方的评论 关于友情 我想做一个能在你的葬礼上描述你一生的人。...[详细]
-
毕竟,当“随刷随有”成为市场标配之后,必须要有大量内容填充。...[详细]
-
我们联合邀请了蜻蜓FM、华尔街见闻、知识分子等新锐媒体创始人,也包括第一财经、咪咕视讯的等传统媒体的掌门人,另外作为活跃在内容投资领域的真格基金,也加入了沙龙的讨论。...[详细]
-
Coinbase数据泄露事件:内部腐败致加密货币精英信息外泄
为了推出去不断地在价格上进行较量,最后怎么办?那就偷工减料,进入一个恶性的经营环境当中。...[详细]
-
当然,这也是我们未来在营销方面会继续着力的一个方向。...[详细]
-
埃隆·马斯克更改X账户名为“Kekius Maximus”引发青蛙主题代币暴涨120%
几乎所有人都知道外链的重要性,但是目前做外链的主要方法就那么几种,论坛外链,软文外链,友情链接,问答平台外链等等这几个主要的部分吧。...[详细]
-
时间拨到更早的2010年,新闻集团对旗下的泰晤士报和星期日泰晤士报电子版收费,每周2英镑。...[详细]
-
然而其实快手从未“横空出世”,他服务的人群和这些人群的需求其实一直存在,只是鲜有创业者或者投资人能够察觉。...[详细]